For regulars — the weekly mow, the monthly clean, the quarterly service — set the job up once and let it repeat.
From a job (or when creating a new one), choose Make recurring and set the cadence: weekly, every 2 weeks, monthly, or a custom interval. Each occurrence lands on your calendar automatically (and syncs to Google Calendar), so recurring clients never quietly disappear from the schedule.

Each visit generates its job like normal — mark it done and invoice it, or pair recurring work with a saved card for hands-off collection. Everything shows on the client's history, so you can see a regular's full run at a glance.
Skip a single occurrence (vacation week) without breaking the series, pause the whole series, or end it — from the job's recurrence settings.